Within
the next 3 years, grow CGP into a $3 million national
consulting firm specializing in creative leadership development
programs for Fortune 1000 companies.
We
help companies develop more leaders!
Increase
revenue to 1.8 million in FY 2002.
Increase
gross margin to 54% from 32% by 12/31/02
Earn
a pretax profit of $450,000 for FY 2002.
By
12/31/02, establish a client base of at least 10 companies.
Leverage
CGPs worldwide identity as entree into business consulting.
Build
company awareness by networking at executive level.
Create
simple, easily-produced materials from existing CGP
products.
Use
first clients to define product offering/build momentum.
Use
a "train the trainer" approach to maximize
reach in larger clients.
Create
product ranges so that any business can afford a co-creative
management system.
Develop
written marketing plan by 2/16/02.
Trademark
"Core Group Process" by 4/4/02.
Publish
4 quarterly newsletters, send the first to 1500
potential clients on 3/15/02.
Deliver
5 workshops by 6/30, another 4 in Q3, and 3 in
Q4 to net 4 new clients
Create
high quality company brochure by 7/1/02.
Create
series of four mini-books on new personnel management
techniques by 12/31/02.
NOTE:
This
plan is a static sample. To see performance scorecards
and progress reports go to the System
Tour
