The One Page Planning and Performance System

Sample Plan — Marketing Plan for Seminar Company
	Within the next year, build a highly efficient marketing program to catapult our web graphics seminar business to $500,00 annual revenues.
	Provide graphic artists with the software knowledge they need to migrate their businesses to the web.
	Sell 2000 seminar seats nationally in the next 12 months yielding $408,000 in revenue. Sell an average of $46 per attendee books and tapes at each seminar $92,000 in revenue. Earn a pre-tax profit of 25% or $125,000. Increase gross margin to 72% on seminar seats. Maintain COGS on books and tapes at 66%
	Direct mail to purchasers of Adobe Products Stress the business opportunity rather than the fact they will be learning software Offer book and tape set bundles to increase average purchase Increase the amount of on-site salespeople to increase BOH sales End quantity discounts on multiple sign-ups from single company Utilize temp agencies in each seminar city to supply additional sales help
	Redesign seminar mailer to stress business opportunity by January 15th Design promotional piece to highlight better margin book and tape bundles by April 1st Launch email newsletter to promote seminars Hire writer by March 3rd to edit new online newsletter
	NOTE: This plan is a static sample. To see performance scorecards and progress reports go to the System Tour Finish Tour