Within
the next three years, grow Jones Business Interiors into
a $20 million company that specializes in providing competitively
priced furniture with superior service to companies with
50 to 100 employees.
We
create innovative workspaces!
Generate
sales of $11.5 million, an increase of $1 million over
last year
Increase
gross margin from 28% to 33%.
Increase
net profit to $950,000 in 2002, and increase of 14%.
Reduce
A/R to 41 days by 6/30
Increase
# of orders at $100,000 level to 50% of business; $250,000
to 20% of business.
Build
reputation for excellent service; become the "Nordstrom"
of office furniture.
Focus
on growth companies within 100 miles of office.
Target
market to financial institutions, insurance & computer
companies.
Keep
competitive price advantage by keeping overhead low.
Sell
via catalogs and not invest in showrooms or inventory.
Complete
revised marketing brochure & mail to existing clients
Jan. 31st.
Submit
10 applications for retail and wholesale shows (2/02).
Conduct
two "workspace efficiency" workshops in March
Add
PC-based design and layout software by 5/31.
Complete
research on two new suppliers by 6/2.
Redesign
database by 7/5 to simplify direct mail process.
Conduct
two "workspace efficiency" workshops in September.
NOTE:
This plan is a static sample. To see performance scorecards
and progress reports go to the System
Tour
